New Luxury 55+ Active Adult Community Coming to Omaha

FOR IMMEDIATE RELEASE

New Luxury 55+ Active Adult Community Coming to Omaha to Meet Growing Demand for Elevated, Maintenance-Free Living
Attivo Trail Omaha introduces a no buy-in fee model with simple monthly rent, offering a more flexible approach to active adult living

Ames, Iowa — Haverkamp Group announced plans to develop Attivo Trail Omaha, a new luxury 55+ active adult community designed to meet the growing demand for high-quality, maintenance-free living options in the Omaha metro.

For more than 30 years, Haverkamp Group has built, acquired, and managed multifamily communities exclusively in Iowa. The expansion into Omaha marks the company’s first development outside the state and a strategic step forward in growing its Attivo Trail portfolio.

The Attivo Trail Omaha community will be part of the broader Avenue One development, a thoughtfully planned mixed-use destination that brings together residential, commercial, retail, and lifestyle elements to create a connected and vibrant environment for residents.

“Our focus has always been on creating communities where people love to live, and we are excited to bring that experience to Omaha,” said Brent Haverkamp, Founder and Owner of Haverkamp Group. “Omaha stood out as a natural next market because it shares many of the same qualities that have driven success for our communities in Iowa.”

Meeting a Growing Demand for Active Adult Living
As the baby boomer population continues to age, more homeowners are seeking housing options that allow them to simplify their lifestyle without sacrificing quality, independence, or connection. Attivo Trail is designed specifically for this next chapter by offering a maintenance-free environment paired with elevated amenities and built-in opportunities for connection.

The Omaha-Council Bluffs metro area is home to more than 220,000 residents aged 60 and older, with that population expected to grow significantly over the next decade. This shift is driving increased demand for housing that bridges the gap between traditional multifamily living and senior care.

A Market Aligned for Long-Term Success
Omaha’s stable and diversified economy was a key factor in the decision to expand. The region offers a strong foundation of nationally recognized employers in industries spanning finance, transportation, healthcare, and technology. Additionally, Omaha’s demographic profile closely mirrors that of the Des Moines metro, where Attivo Trail communities have successfully served residents seeking a more simplified, active lifestyle.

Filling a Gap in the Housing Landscape
While Omaha has experienced steady multifamily growth, purpose-built active adult communities remain limited. Much of the existing senior housing inventory is concentrated in assisted living and memory care, leaving a gap for independent, lifestyle-driven options.

Attivo Trail Omaha is designed to fill that need by providing a living experience that supports independence while eliminating the burdens of homeownership.

A Lifestyle-Centered Community
Attivo Trail Omaha will offer a hospitality-inspired living experience, featuring a professionally designed clubhouse, curated resident programming, fitness and wellness spaces, and inviting gathering areas that encourage connection and community.

Located within Avenue One, residents will also benefit from proximity to retail, dining, and everyday conveniences. Avenue One will have over 26 acres of green space and six miles of trails, which will connect to Omaha's trail system in the future. The Omaha metro’s continued investment in parks, trails, and walkable districts, along with amenities like the revitalized riverfront, further enhances its appeal as a destination for active adult living. 

Unlike traditional senior living models, Attivo Trail offers no buy-in fee and a simple monthly rent structure. This gives residents the flexibility to enjoy an elevated lifestyle without large upfront costs or long-term financial commitments. Residents can focus on how they want to live. They can stay active and meet new friends, while the community takes care of maintenance, amenities, and resident activities.

“Omaha represents a natural extension of our long-term growth strategy,” Haverkamp added. “We’re excited to bring Attivo Trail to a market that values community and quality of life. We plan to deliver a living experience that meets the evolving needs of today’s active adults.”

Additional details, including development timelines and leasing information, will be announced as the project progresses. Visit www.AttivoOmaha.com for additional details about the Attivo lifestyle. Visit https://avenueoneomaha.com/ to learn more about the new neighborhood.

Media Contact:
Jessica Mortvedt
Chief Marketing Officer
Haverkamp Group
319-521-7704
jessicam@haverkampgroup.com